How can we make a step change in public engagement in food and farming?

When: 10.00am to 4.00pm, Monday 12th September 2016

Where: The Auditorium, Sainsbury's Supermarkets Ltd, 33 Holborn London EC1N 2HT

11/09/16 Reverse order Timestamp format


  1. How can we make a step change in public engagement in food and farming? - Follow this Live Blog tomorrow to find out from the LEAF Public Engagement Conference...

    LEAF
  2. Join the conversation on the LEAF Public Engagement Conference tomorrow using the hashtag #PublicEngagement pic.twitter.com/1y99DYUgZe
  3. Great to see @LEAFchief on @Countryfi tonight. Very interesting item on the State of Nature pic.twitter.com/ezuQIT7Ufi
  4. Great to see @LEAFchief talking about the fab work of British farmers on @BBCCountryfile. That's some good looking buckwheat @No1FarmerJake!
  5. @No1FarmerJake @tomheapmedia @BBCCountryfile good to see farmers demonstrating production & environment hand in hand @LEAF_Farming
  6. @No1FarmerJake @tomheapmedia @BBCCountryfile great time to remember our wonderful farmers great food - great countryside! @NFUtweets thanks
  7. My amazing company @LEAF and inspirational boss @LEAFchief championing farming on @BBCCountryfile right now!
  8. On my way to @LEAF_Farming #PublicEngagement conf. Looking forward to good discussion & new vision for how the sector speaks about itself.
  9. Looking forward to hearing some new ideas for the foodie message at @LEAF_farming #PublicEngagement conference today.
  10. Today's the day..the first ever LEAF Public Engagement Conference. We'll be live blogging the morning session so follow updates here or on Twitter @LEAF_Farming #PublicEngagement

    LEAF
  11. Thank you to Sainsbury's for providing the home for today's Public Engagement Conference. Our guests will be arriving soon - we kick off at 10am

    LEAF
  12. 'Leading a collaborative approach within the industry for better public engagement with consumers' is one of LEAF's priorities. Today's conference explores: 'How can we make a step change in public engagement in food and farming?'

    LEAF
  13. Looking forward to being part of a step change in #public engagement with farming @LEAF_Farming
  14. Huge thanks to @sainsburys for sponsoring our first public engagement conference today  http://bit.ly/2cxxe9B  pic.twitter.com/WeOfuQ6qdp
  15. Open Farm Sunday:

    1.8m visitors since 2006.

    1,500 farmers since 2006.

    A good start.

    Today we explore what else is being done, and can be done, to increase consumers' engagement with food and farming.

    LEAF
  16. Our Chief Executive Caroline Drummond gets things underway...

    LEAF
  17. We're doing some good things but how do we make a REAL step change
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  18. Caroline's CTA for the delegates: By the end of the day I want you to be more enthused...but also I want you to come up with some solutions

    LEAF
  19. Increasing urbanisation: We're 81% urban in the UK - which brings great challenges.

    LEAF
  20. We're losing touch with seasonality

    LEAF
  21. Today's conference is part of LEAF's 25th Anniversary activities #LEAF25

    LEAF
  22. [email protected]leafchief says: We're losing touch with seasonality due to increasing urbanisation #PublicEngagement
  23. Today's focus is about partnerships
    LEAF
  24. We've got to positively influence consumer attitudes

    LEAF
  25. Caroline Drummond @LEAFchief opens the #PublicEngagement conference explaining LEAF's new 5 year strategy pic.twitter.com/7v5ZhotLgb
  26. 261k people visited farms for Open Farm Sunday 2016

    LEAF
  27. People love to touch a farmer!

    LEAF
  28. Professor Michael Winter, University of Exeter takes to the stage next...

    LEAF
  29. "People love to touch a farmer". @LEAFchief explains the success of @OpenFarmSunday #PublicEngagement
  30. If you want to go fast, go alone; if you want to go far, go together, says @LEAFchief Caroline promoting #PublicEngagement
  31. What's different about agriculture and food (compared to manufacturing industries like cars?). Prof Winter says is to do with a number of factors including Cultural Identity and Bodily Wellbeing

    LEAF
  32. Peak of industralisation was as late as 1860s

    LEAF
  33. It's not that long ago that we were, as a nation, more closely involved with food and farming

    LEAF
  34. There is a great appetite for understanding our agricultural past

    LEAF
  35. Michael Winter from University of Exeter talks about the historical public perception of farming #PublicEngagement pic.twitter.com/Qn4G6tvhzF
  36. We now have the luxury of thinking more broadly about what we eat

    LEAF
  37. We are naturally concerned with what we put in our bodies - what we eat is a more profound decision than buying a car

    LEAF
  38. The visitors have started arriving for the @LEAF_Farming #PublicEngagement conference! How exciting! pic.twitter.com/QryVtM6Epj
  39. The agriculture industry has a big role to play in the health debate

    LEAF
  40. "Food is not what we eat, it's who we are - culturally, physically, and in nature" Prof Michael Winter #PublicEngagement @LEAF_Farming
  41. "The agriculture industry has a big role to play in the health debate" Prof Michael Winter. #PublicEngagement
  42. In 2011-2012 there were 2.73billion visits to the natural environment. 52% of these were to the countryside

    LEAF
  43. Professor Winter discusses the different ways to engage with nature: 1. Observing. 2. Contact 3. Exercise. 4. Therapeutic

    LEAF
  44. "Nature is good for our wellbeing" - Michael Winter from Exeter University at #publicengagement conference pic.twitter.com/ZeeBvl97ax
  45. The foundations for engagement are in place but we need to build on them

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  46. Is there a viable future for farmers? Professor Michael Winter still believes in food security but admits we got bits of it wrong. There is still a major challenge.

    LEAF
  47. Exploring new thinking&ways of working to ensure better public engagement with food&farming  http://bit.ly/2cxxe9B   https://twitter.com/jonjalex/status/775261964226400256 
  48. A lighthearted moment in the room as Professor Michael Winter gets told he has 2 minutes left to speak by Annabel, and 3 minutes by Caroline!

    LEAF
  49. Engagement is needed because there is a public need AND a farming need.

    LEAF
  50. Brexit means a large potential downside to British agriculture - getting our voice heard will be a challenge

    LEAF
  51. We need to find a way forward - and this will be largely through engagement as we get the public onside.

    LEAF
  52. Next up a panel discussion with Beth Hart, Sainsbury's, Fran Barnes, NFU, Patrick Middleton, BBSRC, Chris Manley, NFYFC, and Ian Pigott

    LEAF
  53. Up first...Beth Hart, Head of Technical, Fresh Foods, Sainsbury's.

    LEAF
  54. Customers are looking for value, choice,,,but also they are judging us on where we source our food from
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  55. Beth says Sainsbury's customers tell them: The Union Jack is the most important logo on pack

    LEAF
  56. We need to keep the messages in store very very simple

    LEAF
  57. Beth Hart from @sainsburys talking at #publicengagement conf about the importance of British provenance pic.twitter.com/9LBI09ENan
  58. We were delighted to participate in Open Farm Sunday in a much higher level than ever before. We recognised there was need for us to get out there and communicate with our customers via our farmers and growers.

    LEAF
  59. Fran Barnes, Director of Communications at NFU takes to the stage..

    LEAF
  60. Good news: farmers are popular.

    LEAF
  61. "@OpenFarmSunday was a huge success for @sainsburys - it was very well received" Beth Hart from Sainsbury's pic.twitter.com/O1lU7YTL1k
  62. The challenge: Does support = engagement?

    LEAF
  63. Engagement is a two way street.

    LEAF
  64. Fran Barnes from NFU "we all must back British farming" pic.twitter.com/Dru6XaRb2A
  65. Patrick Middleton, BBSRC is up next to explore the science behind agriculture...

    LEAF
  66. Why do we need to make a step change? The reasons are numerous...

    LEAF
  67. "Knowing who you want to engage with is vital" says @Patrick_Midd #PublicEnagement
  68. Go to where your audience are - physically or online.

    LEAF
  69. Patrick explains how BBSRC teamed up with LEAF to create new science resources for Open Farm Sunday.

    LEAF
  70. @Patrick_Midd from BBSRC "we encourage you to go to where your audience are" pic.twitter.com/wW7jYIRBjC
  71. Chris Manley is next to take the stage looking at the role of young farmers

    LEAF
  72. NFYFC: 24,000 members. 644 clubs.

    LEAF
  73. We need to give a clear and positive message and celebrate our nutritious British food

    LEAF
  74. We need to move on from words like support and look at words like trust and integrity

    LEAF
  75. British farming provides 62% of the food eaten in the UK

    LEAF
  76. Food is as important as blood

    LEAF
  77. "We need to move on from words like support and look at words like trust and integrity" says @ChrisManley777 #PublicEngagement
  78. Social media really makes a difference. Third party advocacy is key.

    LEAF
  79. At the first #PublicEngagement @LEAF_Farming conf, engagement with the health debate one of key themes so far.
  80. "We need to unify as an industry to provide clarity in our messages" @ChrisManley777 @NFYFC pic.twitter.com/ZZkqXOVb8e
  81. We are a very positive organisation... and would love to collaborate with everyone in the room to make a step change in public engagement

    LEAF
  82. Ian Pigott, LEAF Demonstration Farmer is next...

    LEAF
  83. For me, public engagement is not just about the food, it's about the embedded value of farming

    LEAF
  84. @ChrisManley777 "we want to join forces with all the people here today to work together" #PublicEngagement @NFYFC pic.twitter.com/Vd591yUXzo
  85. Ian Pigott explains why Open Farm Sunday works: It's non prescriptive. It's inclusive. It's a call to action. It has two audiences.

    LEAF
  86. We need to make sure people understand what farming means to them

    LEAF
  87. [email protected]ian_pigott on @OpenFarmSunday "It's non prescriptive. It's inclusive. It's a call to action. It has two audiences." #PublicEngagement
  88. Education is the bedrock of future public engagement practices

    LEAF
  89. Ian Pigott "@OpenFarmSunday has been a huge success, many thanks to the great work done by @LEAF_Farming " pic.twitter.com/YTCeTTC5EB
  90. Ian Pigott explains how his Farmschool gets pupils to tell each other what they've learnt - using iPads and filming

    LEAF
  91. [email protected]ian_pigott "farming puts 10x less funding into attracting young people into the profession than eg engineering" #PublicEngagement
  92. Ian's Public Engagement Recommendations:

    Greater collaboration. Whole industry strategy.

    Devolved responsibility for education activities in regions.

    Twinning with schools.

    Farmers to be incentivised.

    Responsibility to everyone.


    LEAF
  93. Our #mondaymotivation. "Food is not what we eat, it's who we are - culturally, physically, and in nature" #PublicEngagement
  94. The audience have been challenged to discuss with their neighbour: How can we make a step change in engagement with food and farming? Our wonderful speakers should have inspired them!

    LEAF
  95. Shout to twitter community: How can we make a step change in #PublicEngagement with food and farming? @LEAF_Farming pic.twitter.com/HEPolAim9A
  96. The hum of activity as the attendees discuss how we can work together to make a step change in #publicengagement pic.twitter.com/ITJWDgRV6s
  97. Our fantastic event coordinator ,Annabel Shackleton @LEAF_Farming keeping us on time! #PublicEngagement Conference pic.twitter.com/WmAz8P9CUp
  98. The hum of activity as the attendees discuss how we can work together to make a step change in #publicengagement pic.twitter.com/ITJWDgRV6s
  99. @ChrisManley777 "we want to join forces with all the people here today to work together" #PublicEngagement @NFYFC pic.twitter.com/Vd591yUXzo
  100. Prof Michael Winter of Exeter Uni: We have a big role to play in the health sector and health debate. #PublicEngagement @LEAF_Farming
  101. @LEAF_Farming #PublicEngagement Conf: farming is vital because the 'factory floor' is also a place for replenishment recreation & reflection
  102. Jon Alexander, New Citizenship Project, is now going to explore just exactly what public engagement is...

    LEAF
  103. The word 'engagement' can be used too lazily

    LEAF
  104. Tell me I will forget.

    Show me I might remember.

    Involve me and I will understand.

    LEAF
  105. "Tell me I will forget. Show me I might remember. Involve me and I will understand." @jonjalex uses an old proverb to describe engagement.
  106. The pronoun we use for consumers is them... but who are... they?

    LEAF
  107. #PublicEngagement My favourite idea - plant a seed and wait ... then you get the goodies! : ) @LEAF_Farming pic.twitter.com/bLKWmKYFge
  108. In the world of the internet we can all be involved in shaping messages and making decisions

    LEAF
  109. The latest questions to the room: How often do you talk about consumers? What language could you use?

    LEAF
  110. Have you used the word consumer recently? In what context? What other language could you use? #PublicEngagement
  111. Outside of agriculture what models should we learn from for public engagement? Jon Alexander gives airbnb as an example in the world of accommodation.

    LEAF
  112. People are no longer happy to be just consumers, we (not they!) want to be involved #PublicEngagement @LEAF_Farming pic.twitter.com/uZwRz5dg0n
  113. Stop calling people 'consumers' and referring to 'them'. Powerful message for #PublicEngagement & #foodandfarming pic.twitter.com/6DpP6SXeuG
  114. @jonjalex "let's not use the term consumers, people actually just want to be called people" pic.twitter.com/O2uVyihZRs
  115. Next Jon looks at the New Power Participation Scale:

    Consuming - Sharing - Shaping -Funding - Producing - Co-Owning

    Discussion point: What comes next?

    LEAF
  116. Beer is the next discussion point: Brewdog to be precise.

    LEAF
  117. Love this Native American proverb used by Jon Alexander of New Citizenship Project to explain #PublicEngagement pic.twitter.com/HjMclQFJdB
  118. The more we're involved, the more we're emotionally committed to act - talking #NewPower at #PublicEngagement event pic.twitter.com/8yBsInlqwB
  119. @jonjalex gives an overview of Brewdog as a very interesting case study pic.twitter.com/zCVgUhKWX5
  120. Caroline Drummond on food, farming + health: "We should be prescribing fruit and veg." Yes! And then send them off to market not pharmacy.
  121. @HuckFem sorry we you couldn't join us. We'll be doing a round up of the conference with pics&videos &follow us live  http://bit.ly/2cxxe9B 
  122. All our speakers are back on stage for a Q&A... first question is how to engage the causal countryside walker...

    LEAF
  123. Ian Pigott says: 1 to 1 relationships are key - they're the things people talk about in the pub.

    LEAF
  124. Caroline Drummond says we need more signage in the countryside and on farms: We should be telling people more about what's in the fields.

    LEAF
  125. Fran Barnes, NFU talks about the spirit of collaboration...the biggest challenge is to encourage everyone to create opportunities to talk about the success of British food and farming

    LEAF
  126. Question to the panel - if there were no organistations like LEAF, RHET, FACE where would we be?

    LEAF
  127. As we talk about the power of social media, #PublicEngagement enters Twitter's trends...

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  128. #PublicEngagement is trending on Twitter! A good example of the power and reach that social media has. pic.twitter.com/nKKvp7pk96
  129. Tom Heap asks the panel: Is there scope for an online site selling only British produce?

    LEAF
  130. Could I just #BuyBritish in my online shop if I want to? Great Q from @tomheapmedia at @LEAF_Farming #PublicEngagement conference.
  131. Qs still coming in for the panel..even as the offer of lunch is made. Always a sign of an inspired audience

    LEAF
  132. That brings our morning session to a close. This afternoon, delegates will be exploring best practice in Public Engagement through a series of workshops.


    We'll be sharing soundbites and videos on our website for anyone that was unable to attend.

    LEAF
  133. A huge thank you to all the fabulous speakers this morning at the @LEAF_Farming #PublicEngagement - very inspiring! pic.twitter.com/ILFnXSElhW
  134. The focus of this afternoon is looking at what is already working in encouraging #PublicEngagement between farmers and consumers.
  135. Great morning on public engagement with food + farming,only thing missing was the public themselves.. A thought for next year @LEAF_Farming?
  136. First q: how should we engage the 'casual' countryside user, the dog walker or the weekender..? #PublicEngagement @LEAF_Farming
  137. It's a whopper of a q&a - speakers back on stage and the floor is open at #PublicEngagement @LEAF_Farming pic.twitter.com/gPI5eTElaV
  138. @LEAF_Farming we reckon our podcast is a key part of #publicengagement - everyone can understand the decisions & challenges in farming
  139. @LEAF_Farming the truth of all food starts with the farm - consumers should ask truly where the food comes from - give us the farm name.
  140. great morning at the LEAF #publicengagement conf. feeling inspired and informed- fab start to Red Tractor week pic.twitter.com/4Um7f776Vh
  141. #PublicEngagement conf now in break out sessions looking at ways engagement can improve for public facing projects pic.twitter.com/f6vNnvM27V
  142. Thanks to @LEAF_Farming (with @NewCitProj) for an inspirational morning talking food and farming #PublicEngagement.
  143. Some key themes from today: think people not consumers, entertain don't educate, and collaborate with others #PublicEngagement
  144. We're not done talking #PublicEngagement yet. Tonight we're meeting with @OpenFarmSunday friends and supporters to talk #OFS16 & #OFS17
  145. An important day. New thinking&future directions for better public engagement with food&farming #PublicEngagement pic.twitter.com/S4QE9YI4C8
  146. Huge thanks to @sainsburys for sponsoring our first #PublicEngagement conference.This is just the start. pic.twitter.com/fJx4ub5oFm
  147. Great day organised by @LEAF_Farming inspiring public to support farming. Thanks for the opportunity for me to talk #BackBritishFarming
  148. All the action from World #Ploughing 2016 - and @LEAF_Farming talks wildlife ahead of this week's #StateofNature report. Tune in from 0545!
  149. THANK YOU @LEAF_Farming for an extremely inspiring #PublicEngagement Conference, buzzing with ideas & optimism for the future of #farming
  150. Are you interested in #StateOfNature? Make sure you're following us and the hashtag for more news and updates! pic.twitter.com/OPV5CA8V9z
  151. We are 1 of 53 organisations launching #StateOfNature today! Please follow us and the hashtag for more updates! pic.twitter.com/XJbTp3UBhV
  152. David Attenborough throws down challenge to Minister - "you have a huge opportunity - I hope you take it" #StateofNature
  153. #StateofNature report out today makes a compelling case for investment in environmental measures on farms. See @LEAF_Farming for answers
  154. Farmers committed to conserving&enhancing biodiversity. Read our response to #StateofNature  http://bit.ly/2cqQl2r  pic.twitter.com/lsC2Mz6vUP
  155. Experiencing nature first hand is the start of lifelong commitment to its conservation @OpenFarmSunday  https://twitter.com/WildlifeTrusts/status/775998206417244161 
  156. @SaraEppel @LEAF_Farming need to tie this with higher end value of product. It will then change rapidly
  157. Jordans Farm Partnership: fab example of wildlife-friendly farming scheme identified in #StateofNature  https://twitter.com/WildlifeTrusts/status/764914846173462529 
  158. Farms aren't just for food. Good farming helps look after wildlife and the environment #BackBritishFarming pic.twitter.com/i3NFNNyzer
  159. @TANpeppers one of our super inspiring @LEAF_Farming demo farms doing great work engaging people with food&farming  https://twitter.com/TANpeppers/status/776350007964360704 
  160. Cross-industry collaborations key to delivering better public engagement with food&farming  http://bit.ly/2cxo1uz  pic.twitter.com/S0i9buYE8z